PVP is a unique polymer as it provides a remarkable combination of properties that no other molecule is yet able to match. PVP offers a unique variety of properties, such as good initial tack, transparency, chemical and biological inertness, very low toxicity as well as high media compatibility and crosslinkable flexibility.

Cosmetic applications:
In cosmetics and personal care products, PVP is used in the formulation of a wide range of product types including mascara, eyeliner, hair conditioners, hair sprays, shampoos and other hair care products.

PVP helps to distribute or to suspend an insoluble solid in a liquid and keeps emulsions from separating into their oil and liquid components. It also holds together the ingredients of a compressed tablet or cake. PVP dries to form a thin coating on the skin, hair or nails. When used in hair care products, PVP helps hair hold its style by inhibiting the hairs ability to absorb moisture.

Pharmaceutical applications:
PVP is mainly used as binder for tablet and pellet, dissolving assistance for injection, flowing assistance for capsule, dispersant for liquid medicine and pigment, stabilizer for enzyme and heat sensitive drug, coprecipitant for poorly drug, lubricator and antitoxical assistance for eye drug, PVP has been used as excipients in more than one hundred drugs.